Datatilsynet issues a coercive fine to Meta, the company behind Facebook and Instagram.
Meta will receive daily fines from Datatilsynet starting next Monday. Photo: Thibault Camus / AP / NTBPublished:
August 7
Updated August 7
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This is confirmed by section chief Tobias Judin in Datatilsynet to VG.
The fine of one million kroner per day will commence from Monday, August 14.
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In July, Datatilsynet sent a letter to Meta ordering them to stop using Norwegians’ personal data for so-called surveillance-based advertising.
They were given a deadline of August 4 to either stop using personal data or incur daily fines of one million kroner.
– We believe Meta has still not shown us that they are following the decision, and therefore we choose to impose a coercive fine on them. Meta has submitted an application for an interim injunction to the Oslo District Court, so if the Oslo District Court grants it, everything will be put on hold until a trial. We believe there is no basis for the interim injunction, Judin says.
Concluded last year
The Irish Data Protection Commission (DPC) has been dealing with complaints about Meta’s products since 2018.
In December of last year, the commission concluded that Meta did not have a legal basis for using personal information for so-called “behavioral advertising”, according to NTB.
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In July, Datatilsynet pointed out that Meta did not agree with the assessments that had been made. NRK reported earlier in August that Meta asked the Oslo District Court for an interim injunction after Datatilsynet threatened with a daily fine of one million kroner.
Big risk
When Datatilsynet announced the temporary ban, they stated that commercial espionage represents one of the greatest privacy risks on the internet today.
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“When Meta decides what ads you see, they also determine what content you do not see. This affects freedom of expression and information in society,” Datatilsynet wrote, among other things.
They referred to the vast amounts of data held by the company behind Facebook and Instagram about Norwegians, including sensitive information.
