- Tim Cook announced that iOS will support RCS by 2024, improving customer communication
- RCS (Rich Communication Services) offers advanced features like multimedia transfer, group chats, read receipts, and better security
- RCS Business Messaging (RBM) allows for enhanced user experience with images, videos, buttons, and AI interaction
- RCS complies with GDPR regulations and offers end-to-end encryption for security
- RCS is an evolution of SMS and does not require additional consent under marketing laws
- For recipients who cannot receive RCS, alternatives like standard SMS or website links are available
- Full support for RBM in marketing automation tools may take time due to Apple’s late adoption
- Workshops like "RCS in Practice" offer hands-on experience with RCS Business Messages
- For inquiries or testing RCS, contact Haavard.kvinnesland@bas.no.
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